United StatesTravel and aviation2024 – ongoingAlaska Airlines
Alaska Inspires destination-discovery assistant
Microsoft reported 7.16% conversion for Alaska Airlines' destination-discovery assistant
Problem
Alaska Airlines found that guests spent substantial time researching unfamiliar destinations. Its existing destination-discovery tool attracted little use.
Approach
Alaska Airlines launched Alaska Inspires using Azure OpenAI in Microsoft Foundry Models. Guests described their travel preferences in natural language. Retrieval connected responses to current airline API data, while recommendations supported destination discovery and booking.
Results
Takeaway
The assistant connected open-ended travel preferences to the airline's booking process. Microsoft did not describe a randomized comparison with the standard booking widget.
Categories
- Size
- Large enterprise
- Industry
- Travel and aviation
- Business function
- Marketing and sales
- Innovation type
- Product and service innovation
- AI technology
- Generative AIRecommendation and personalization
- Adoption
- Off-the-shelf tool or platform
- Evidence
- Vendor case study
Sources
Source summaries
Microsoft described Alaska Inspires and its connection to airline data. It reported 7.16% conversion, compared with 5% for the standard booking widget, alongside 75% less planning time and 90% guest satisfaction.
Full details are in the original sources.