FinlandMedia and entertainment2025 – ongoingAlma Media
Iltalehti emotion classification of news content
Iltalehti uses AI to label the emotions in its articles and balance its content mix against news fatigue
Problem
Readers tire of the news or avoid it. Newsrooms had no simple way to see what emotions their content mix produced.
Approach
Iltalehti built an AI classifier that shows newsroom staff what emotions individual pieces and the whole content mix evoke. It labels content as positive, neutral or negative. It also tags qualities such as inspiring, constructive, entertaining, analytical or useful. Editors use the view to balance the mix. The tool won the INMA Global Media Awards category for Best Innovation in Newsroom Transformation for national media outlets on 22 May 2025.
Results
No published figures
Takeaway
The tool describes content for editors. Editors still decide the mix. Alma Media gave no audience results.
Categories
- Industry
- Media and entertainment
- Business function
- Internal work and knowledge management
- Innovation type
- Process innovation
- AI technology
- Predictive analytics and ML
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
Alma Media reports that Iltalehti won an INMA Global Media Awards prize for its AI emotion classification. The tool tags content by emotion so newsrooms can balance their output and counter news fatigue. The post gives no audience or engagement figures.
Full details are in the original sources.
