South KoreaMedia and entertainment2026 – ongoingYG Entertainment
Company AI platform on Google Workspace with Gemini
YG Entertainment linked Gemini to its Google Workspace tools for data analysis, automation and concept work
Problem
YG handles sensitive material such as artist IP, contracts and sales data, so it needed AI tools that keep input data out of external model training.
Approach
YG connected Gemini to Gmail, Docs, Sheets and Drive for data analysis and workflow automation, and used department-specific AI agents to automate routine processes. Multimodal AI that handles images, video and music is used for ideation, concept meetings and storyboards. The company set up a YG-only tenant so that input data is not used to train external models. It also ran briefings, workshops and an internal hackathon in which staff built AI agents.
Results
No published figures
Takeaway
YG said the setup shortens early creative planning, but it gave no figures on time saved or adoption.
Categories
- Industry
- Media and entertainment
- Business function
- Internal work and knowledge managementProduction and quality
- Innovation type
- Process innovation
- AI technology
- Generative AIAI agents
- Adoption
- Off-the-shelf tool or platform
- Evidence
- Company's own claim
Sources
Source summaries
Money Today reported that YG built an enterprise AI collaboration platform on Google Workspace with Gemini and is using it for data analysis, automation and early creative planning. It described the YG-only tenant and staff training. The article gives no figures.
Full details are in the original sources.
