AustraliaMedia and entertainment2026 – ongoingNine Entertainment
9ExPress tool that turns TV scripts into digital stories
Nine uses an AI tool on Google Vertex AI to turn TV scripts into digital stories
Problem
Nine's television newsrooms produce scripts that also need to appear as stories on its digital sites. Rewriting each by hand takes journalist time.
Approach
Nine runs a tool called 9ExPress on Google's Vertex AI platform. It converts television scripts into digital stories for nine.com.au. Nine also told staff in an internal memo to use AI more.
Results
No published figures
Takeaway
Nine used AI to reuse broadcast copy for digital output. No results for the tool were reported.
Categories
- Industry
- Media and entertainment
- Business function
- Internal work and knowledge management
- Innovation type
- Process innovation
- AI technology
- Generative AI
- Adoption
- Built in-house
- Evidence
- Press reporting
Sources
Source summaries
Crikey reported on a Nine memo about AI. It says the 9ExPress tool, built on Google Vertex AI, converts TV scripts into digital stories. It gives no performance figures for the tool.
Full details are in the original sources.
