United KingdomProfessional services2025 – ongoingAudience Strategies
Interview analysis and drafting for the annual UK electronic music report
Audience Strategies cut its electronic music industry report from three months to four weeks with Claude
Problem
Audience Strategies, a five-person team, produces an annual report on the UK electronic music sector with the Night Time Industries Association. In 2025 the project started late and ran on a compressed timeline. The team had to work through interviews with about 25 people and hundreds of thousands of words.
Approach
The team used Claude Enterprise to process interview transcripts exported from otter.ai. Claude summarized each interview, sorted insights by report section, pulled quotes and found themes. The team also used Claude Projects with knowledge files linked live to Google Docs so its distributed team worked from the same material.
Results
Takeaway
Transcript-heavy research work was where a small team got the largest time savings. The team used the time saved to cover more topics.
Categories
- Size
- Small business
- Industry
- Professional services
- Business function
- Internal work and knowledge management
- Innovation type
- Process innovation
- AI technology
- Generative AI
- Adoption
- Off-the-shelf tool or platform
- Evidence
- Vendor case study
Sources
Source summaries
Anthropic's customer story describes how Audience Strategies used Claude Enterprise to handle interview transcripts and drafting for its annual UK electronic music report. It gives time reductions for the whole report, for each interview and for the writing phase, and says the report covered 30% more topics. The page carries no date; the Internet Archive first saved it on December 6, 2025.
Full details are in the original sources.