Brainlabs
Claude Cowork and an employee-authored skills library
Brainlabs employees created roughly 400 Claude skills during a 4-week rollout
Problem
Brainlabs employees repeatedly prepared campaign materials and checked media plans. Teams recreated similar workflows manually.
Approach
The agency rolled out Claude Cowork with staff workshops. Employees stored reusable skills in Notion, with GitHub revision tracking and designated owners approving changes. A separate skill checked the library for duplication.
Results
Takeaway
Staff could write automations, while named owners controlled changes to shared skills.
Categories
- Industry
- Professional services
- Business function
- Internal work and knowledge managementMarketing and sales
- Innovation type
- Process innovationOrganization and work practices
- AI technology
- Generative AIAI agents
- Adoption
- Off-the-shelf tool or platform
- Evidence
- Vendor case study
Sources
Source summaries
Anthropic described Brainlabs's workforce rollout and shared skills library. It reported roughly 400 employee-authored skills and 91% adoption in North America.
Full details are in the original sources.