United KingdomConsumer goods2026 – ongoingBritish American Tobacco
ChatBAT enterprise assistants and agents
BAT reported around 80% daily active AI usage
Problem
BAT wanted AI embedded in everyday work.
Approach
ChatBAT combined Microsoft Copilot with an agent-governance platform. BAT supported employees with training and AI communities.
Results
around 80%daily active usage reported by BAT
Takeaway
Training accompanied the deployment of shared AI tools.
Categories
- Size
- Large enterprise
- Industry
- Consumer goods
- Business function
- Internal work and knowledge management
- Innovation type
- Organization and work practices
- AI technology
- Generative AIAI agents
- Adoption
- Off-the-shelf tool or platform
- Evidence
- Company's own claim
Sources
Source summaries
[1]British American Tobacco29 Sep 2026
BAT described ChatBAT's workplace rollout. It reported around 80% daily active usage.
Full details are in the original sources.
Added 1 Nov 2026 · Updated 1 Nov 2026
