CanadaRetail and e-commerce2024 – ongoingCanadian Tire Corporation
CeeTee customer tire-shopping assistant
Canadian Tire's CeeTee shopping assistant attracted almost 10,000 users after its launch
Problem
Customers faced a complicated choice when buying tires. Canadian Tire wanted to help them identify suitable products before visiting a store.
Approach
Canadian Tire launched CeeTee in its app in March 2024, working with Microsoft. The assistant used GPT-4 through Azure OpenAI Service with internal product data. Customers used voice or text to compare tires and check local stock.
Results
Takeaway
Canadian Tire reported customer use, but did not disclose a sales-conversion improvement.
Categories
- Size
- Large enterprise
- Industry
- Retail and e-commerce
- Business function
- Marketing and salesCustomer service
- Innovation type
- Product and service innovation
- AI technology
- Generative AIConversational and voice AI
- Adoption
- Partner co-development
- Evidence
- Vendor case study
Sources
Source summaries
Microsoft described CeeTee's March 2024 launch and its use of GPT-4 with Canadian Tire product data. It attributed almost 10,000 users since launch to Canadian Tire.
Full details are in the original sources.
