MexicoManufacturing2024 – ongoingCemex
Technical Xpert product-information assistant for sales advisers
A Cemex adviser reported finding product information in 9 seconds with Technical Xpert
Problem
Field sales advisers needed technical details from a growing product range. Finding an answer could require contacting several colleagues.
Approach
Cemex's sales and data-science teams worked with Microsoft to build Technical Xpert on Azure OpenAI Service. The Teams assistant used product documents and manuals to answer technical questions. Mexican advisers had begun using it with customers by April 2024.
Results
Takeaway
The response-time comparison came from one adviser. It was not a measured average across the sales force.
Categories
- Size
- Large enterprise
- Industry
- Manufacturing
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- AI technology
- Generative AIConversational and voice AI
- Adoption
- Partner co-development
- Evidence
- Vendor case study
Sources
Source summaries
Microsoft described Technical Xpert's development and initial use in Mexico. A sales adviser compared a lookup taking 9 seconds with a previous wait of perhaps 1 hour.
Full details are in the original sources.
