ChileRetail and e-commerce2026 – ongoingCencosud (Jumbo)
AI shopping channel on WhatsApp for Jumbo customers in Chile
Jumbo in Chile let shoppers build supermarket carts by sending a list or photo on WhatsApp
Problem
Online grocery orders needed customers to search for and add each product themselves on a site or app.
Approach
Jumbo, a Cencosud supermarket chain, launched the business account Compras JUMBO on WhatsApp as part of its 50 years in Chile. Customers send a written list or a photo. The AI reads the request and builds a cart with suggested products, quantities and prices, and the customer can change it in the same chat. Payment is completed on jumbo.cl or in the Jumbo app and the order goes to the saved address. The channel was live in Santiago and the Valparaiso Region.
Results
No published figures
Takeaway
Jumbo kept payment on its own site and app and used WhatsApp for building the cart. The report gave no usage results.
Categories
- Size
- Large enterprise
- Industry
- Retail and e-commerce
- Business function
- Customer serviceMarketing and sales
- Innovation type
- Product and service innovation
- AI technology
- Generative AIConversational and voice AI
- Adoption
- Vendor solution
- Evidence
- Press reporting
Sources
Source summaries
Peru Retail reported the launch of Jumbo's Compras JUMBO WhatsApp channel, where AI interprets lists or photos and assembles a cart. It describes payment and delivery steps and extra functions such as gluten-free and high-protein alternatives. It gives no usage results.
Full details are in the original sources.
