JapanMedia and entertainment2022 – ongoingCOLOPL
Company-wide generative AI use, rolled out in stages
COLOPL reported generative AI use by more than 90% of employees after sorting staff by attitude and rolling tools out in stages
Problem
COLOPL, a Japanese smartphone game developer, had used generative AI since 2022. Some staff, including creative staff, were reluctant to use it or feared it would take over their work.
Approach
An AI Enablement Group led by the CIO tracks AI trends and manages the rollout. New tools go first to the most eager users and then spread across the company. The company sorts employees into six stages of attitude toward AI, from indifference to innovation, using internal surveys and usage data. It holds individual interviews with low-usage staff and answers concerns case by case, without forcing adoption.
Results
Takeaway
COLOPL treated reluctance as something to measure and talk through person by person. It started with eager users and did not mandate use.
Categories
- Industry
- Media and entertainment
- Business function
- Internal work and knowledge management
- Innovation type
- Organization and work practices
- AI technology
- Generative AI
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
The article described how COLOPL measures employees' psychological stance toward AI in six stages and rolls out tools starting with advanced users. It reported AI use by more than 90% of employees as of October 2025. It also reported that about one in three employees said their workload had halved, which is a perception.
Full details are in the original sources.
