South KoreaRetail and e-commerce2025 – ongoingCoupang
Specialized translation models for multilingual shopping
Coupang deployed specialized translation models to improve search and shopping for English-speaking customers
Problem
Coupang needed translation suited to product searches and shopping terminology.
Approach
Its AI and Knowledge Engineering team developed specialized translation models using tuning and high-quality training data. Coupang said the deployed technology improved product search and made purchasing easier for English-speaking customers.
Results
No published figures
Takeaway
Coupang tied translation performance to shopping tasks. It disclosed no numerical comparison with general-purpose models.
Categories
- Size
- Large enterprise
- Industry
- Retail and e-commerce
- Business function
- Marketing and salesIT and R&D
- Innovation type
- Product and service innovation
- AI technology
- Generative AI
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
Coupang described specialized translation models developed by its internal engineering team. It reported better search and shopping navigation for English-speaking customers without publishing performance figures.
Full details are in the original sources.