BelgiumRetail and e-commerce2022 – ongoingDecathlon
Visual product discovery and personalized recommendations in Belgium
Syte reported a 330% increase in Decathlon Belgium's Inspiration Gallery engagement after personalization
Problem
Shoppers had difficulty finding relevant items in Decathlon Belgium's extensive online catalogue. The retailer wanted to simplify product discovery.
Approach
Decathlon deployed Syte's visual discovery and personalization tools. Its Inspiration Gallery changed the images shown according to each shopper's current session activity. Camera Search and similar-product recommendations provided additional routes through the catalogue.
Results
Takeaway
The gallery engagement figures concerned a specific discovery feature. Syte's wider conversion comparison grouped shoppers by whether they used its tools, which does not establish a sitewide causal uplift.
Categories
- Size
- Large enterprise
- Industry
- Retail and e-commerce
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- AI technology
- Computer visionRecommendation and personalization
- Adoption
- Vendor solution
- Evidence
- Vendor case study
Sources
Source summaries
Syte described Decathlon Belgium's deployed visual shopping tools. It reported higher gallery engagement and click-through after personalization. Its headline conversion figures compared tool users with other shoppers.
Full details are in the original sources.
