FranceRetail and e-commerce2021 – ongoingChristian Dior Couture
Alternative-product and cross-selling recommendations
Dior put alternative-product recommendations into the sales app used by more than 2,000 advisers
Problem
Dior wanted sales advisers to recommend alternative products and identify cross-selling opportunities inside its sales application.
Approach
Dior integrated an AI recommendation engine into its sales application using Dataiku. The engine used computer vision to recommend relevant products. It was deployed across more than 230 boutiques and used by more than 2,000 sales advisers.
Results
Takeaway
Advisers received alternative-product and cross-selling recommendations inside their existing sales application.
Categories
- Size
- Large enterprise
- Industry
- Retail and e-commerce
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- AI technology
- Recommendation and personalizationComputer vision
- Adoption
- Off-the-shelf tool or platform
- Evidence
- Company's own claim
Sources
Source summaries
Alliancy described Dior's recommendation engine inside its sales application. It reported use by more than 2,000 advisers across more than 230 boutiques and described computer vision as part of the system.
Full details are in the original sources.
