SpainRetail and e-commerce2023 – ongoingEroski
Generative AI assistant for online supermarket shoppers
Eroski reported that more than 70% of its shopping assistant users rated the experience excellent
Problem
Online shoppers needed help outside conventional service hours. Eroski said much of its online shopping activity happened at night.
Approach
Eroski launched an OpenAI-based assistant in its online supermarket in 2023. It answered shopping questions and helped customers find products or recipes. The assistant also supported Basque-language conversations.
Results
Takeaway
Eroski reported higher conversion without disclosing the size of the increase or how it was measured.
Categories
- Size
- Large enterprise
- Industry
- Retail and e-commerce
- Business function
- Customer serviceMarketing and sales
- Innovation type
- Product and service innovation
- AI technology
- Generative AIConversational and voice AI
- Adoption
- Off-the-shelf tool or platform
- Evidence
- Company's own claim
Sources
Source summaries
Eroski described its deployed shopping assistant and reported that more than 70% of users rated the experience excellent. It also reported higher conversion without a numerical comparison.
Full details are in the original sources.
