First Financial Holding
First Bank Xiao e customer-service chatbot
First Bank reported 98% response accuracy for its Xiao e chatbot
Problem
First Bank needed to answer banking questions across its digital channels and make support accessible outside staffed service hours.
Approach
The bank deployed Xiao e using machine learning and natural-language analysis. Customers accessed it through LINE, the bank's website and its apps. The service included English support and received AA accessibility certification.
Results
Takeaway
The bank reported substantial cumulative usage alongside response accuracy. It did not disclose how it measured accuracy.
Categories
- Size
- Large enterprise
- Industry
- Finance and insurance
- Business function
- Customer service
- Innovation type
- Process innovation
- Adoption
- Off-the-shelf tool or platform
- Evidence
- Company's own claim
Sources
Source summaries
The holding company described First Bank's machine-learning customer-service chatbot and its digital access channels. It reported cumulative service uses through 2025 and 98% response accuracy.
Full details are in the original sources.