CyprusMedia and entertainment2025 – ongoing

GDEV (Game Gears)

Generative AI tools across game development at the Game Gears studio

Game Gears' CEO says generative AI made development about four times faster on a mobile game

WorkingCompany's own claim

Problem

A small studio inside GDEV wanted to build a mobile game, Aliens vs Zombies: Invasion, with a small team and short production time. Art, code, design text and ad creatives all needed a lot of manual work.

Approach

The studio used off-the-shelf generative AI tools, including GPT, Cline with Claude, Midjourney, Flux, Kling and Rodin. The tools produced 2D and 3D assets, new code modules, game text, balancing and character abilities, and video ads. They were also used for accounting and document management. The studio's CEO described the work in an article for Game World Observer.

Results

about four timesfaster overall development, as stated by the studio CEOCompany's own claim[1]

10 to 30 timesfaster 2D and 3D content creation than manual work, as stated by the studio CEOCompany's own claim[1]

2.5 timesfaster game design work (documentation, balancing, testing), as stated by the studio CEOCompany's own claim[1]

80%share of 3D modelling work done by AI, with the remaining 20% done manually, as stated by the studio CEOCompany's own claim[1]

Takeaway

The speed-ups come from the studio's CEO and were not measured by anyone else. The largest claimed gains were in asset creation, where AI did most of the 3D modelling and people finished the rest.

Sources

Game Gears AI speed up game development 4x
Game World Observer26 Mar 2025News article

Source summaries

[1]Game World Observer26 Mar 2025

An article by Game Gears CEO Alexander Vaschenko lists the AI tools the studio used on Aliens vs Zombies: Invasion and what each did. He gives speed-up figures for overall development, game design and content creation. The figures are his own estimates.

Full details are in the original sources.

Added 1 Nov 2026 · Updated 1 Nov 2026