FranceMedia and entertainment2025 – ongoingMétropole Télévision (Groupe M6)
Alfred, an in-house generative AI assistant
M6 gave its 2,000 employees Alfred, an internal assistant built on Claude and hosted in Europe
Problem
M6 used about ten generative AI tools across the group and wanted one main assistant for everyday office work.
Approach
The group built Alfred on Anthropic's Claude, running on a secure LLM on servers in Europe. Since early March 2025 it has been available by default to all group employees, about 2,000 people. Staff use it for meeting preparation, document summaries, drafting, translation, coding help and analysis of show performance. M6 said other models could be added later.
Results
Takeaway
M6 switched the tool on for everyone by default instead of opening it to volunteers. The interview gave no usage statistics.
Categories
- Size
- Large enterprise
- Industry
- Media and entertainment
- Business function
- Internal work and knowledge management
- Innovation type
- Process innovation
- AI technology
- Generative AI
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
An interview with M6's innovation director, Alix de Goldschmidt. She describes Alfred as the group's main generative AI tool, built on Claude and hosted in Europe. It has been open to all about 2,000 employees since early March 2025 and covers daily productivity tasks. No adoption or savings figures are given.
Full details are in the original sources.
