United StatesRetail and e-commerce2025 – ongoingThe Home Depot
Magic Apron shopping and in-store guidance assistant
The Home Depot extended Magic Apron from online shopping to over 2,000 US stores
Problem
Shoppers needed product advice and help finding items in their chosen store. Online guidance did not initially include local store knowledge.
Approach
The Home Depot launched Magic Apron on its website and app in March 2025. It later added local store knowledge and access through Store Mode or in-store QR codes. Customers could ask questions using text, voice-to-text or images.
Results
Takeaway
Adding local store knowledge let the same assistant support shoppers while they were standing in an aisle.
Categories
- Size
- Large enterprise
- Industry
- Retail and e-commerce
- Business function
- Customer serviceMarketing and sales
- Innovation type
- Product and service innovation
- AI technology
- Generative AIConversational and voice AI
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
Total Retail reported nationwide availability of Magic Apron's local store guidance. It attributed the deployment figures to The Home Depot and traced the assistant's initial launch to March 2025.
Full details are in the original sources.