JapanTravel and aviation2024 – ongoingHoshino Resorts
Gemini for multilingual global marketing
Hoshino Resorts reported roughly halving press-release translation time with Gemini
Problem
A small global marketing team handled multiple languages and adapted Japanese hotel announcements for overseas audiences. Translation and content selection consumed staff time.
Approach
Hoshino Resorts trialed Gemini for Google Workspace in its global marketing unit. Staff used it to translate content and prepare communications with overseas partners. They requested alternative wording suited to different brands and markets.
Results
Takeaway
The reported time savings concerned a multilingual marketing team. They did not establish savings across hotel operations.
Categories
- Industry
- Travel and aviation
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- AI technology
- Generative AI
- Adoption
- Off-the-shelf tool or platform
- Evidence
- Vendor case study
Sources
Source summaries
Hoshino Resorts described Gemini use in global marketing. Its representatives reported roughly halving press-release translation time and said at least 85% of trial members reported saving at least 2 hours daily.
Full details are in the original sources.
