United StatesTravel and aviation2020 – ongoingHyatt
Personalized hotel recommendations and offers
Hyatt's personalization project generated nearly $40 million in incremental revenue in its first six months
Problem
Hyatt wanted to recommend hotels that guests were more likely to book. It sought to use customer preferences to make its offers more relevant.
Approach
Hyatt worked with AWS on a personalization project. It used customer data to recommend hotels and tailor offers to guests' preferences.
Results
Takeaway
Hyatt connected guest recommendations to a reported incremental revenue result. The result covered one personalization project during its first six months.
Categories
- Size
- Large enterprise
- Industry
- Travel and aviation
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- AI technology
- Recommendation and personalization
- Adoption
- Partner co-development
- Evidence
- Vendor case study
Sources
Source summaries
AWS reported that Hyatt used its technology to personalize guest experiences. One personalization project generated nearly $40 million in incremental revenue in its first six months. The page carries no date; the Internet Archive first saved it on September 30, 2020.
Full details are in the original sources.