IndiaTechnology and telecom2026 – ongoingIndiaMART
VANI agentic AI for buyer-seller calls
IndiaMART's VANI agent handled more than 100,000 buyer-seller conversations a day, the company said
Problem
IndiaMART connects buyers and sellers on its marketplace, and first-contact calls to qualify leads were made by human callers. The company wanted to cover more leads in more languages at a lower cost per confirmed lead.
Approach
IndiaMART worked with SquadStack.ai to build IM VANI, an agentic AI system that runs the first contact, qualifies the lead and hands the conversation to a human when its confidence falls below set thresholds. It works in Hindi, English and regional languages. The two companies said the system went from testing to full deployment in three months.
Results
Takeaway
IndiaMART kept humans for low-confidence cases and measured the AI against manual calling on the same lead pool. All results come from the two companies.
Categories
- Industry
- Technology and telecom
- Business function
- Marketing and salesCustomer service
- Innovation type
- Process innovation
- AI technology
- AI agentsConversational and voice AI
- Adoption
- Partner co-development
- Evidence
- Company's own claim
Sources
Source summaries
The article reports that IndiaMART and SquadStack.ai deployed an agentic AI that runs buyer-seller calls from first contact to handoff. It gives the call volume, conversion, lead cost and accuracy figures, all stated by the two companies. It quotes IndiaMART's chief product officer and SquadStack's CEO.
Full details are in the original sources.
