ChinaMedia and entertainment2023 – ongoingiQIYI
Xingluo AIGC platform and script-analysis language models
iQIYI said its in-house AIGC platform produced more than 700,000 promo items and lifted ad ROI by 20 percentage points
Problem
iQIYI needs large volumes of promotional video, text and image material for its content albums, and needs to assess scripts before production.
Approach
iQIYI built Xingluo, an AIGC platform that uses large language models to understand long-form video storylines and generate promo videos, narrations and images. Separate language models extract scenes and characters from scripts to support evaluation, budgeting and resource planning. The company also used generative AI to make ad creatives for performance advertising.
Results
Takeaway
The figures are iQIYI's own claims from a press release. The company did not say what baseline the ROI gain was measured against.
Categories
- Size
- Large enterprise
- Industry
- Media and entertainment
- Business function
- Marketing and salesProduction and quality
- Innovation type
- Process innovation
- AI technology
- Generative AI
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
iQIYI's release describes the Xingluo platform and its script-analysis models. It reports over 90% accuracy in scene and character breakdown, more than 700,000 promo items produced, and a 20 percentage point ROI increase for performance ads.
Full details are in the original sources.