Hong KongFood and restaurants2022 – ongoingJardine Restaurant Group
AI product recommendations for online ordering
Jardine Restaurant Group lifted add-on orders 12% by replacing a fixed menu with AI recommendations
Problem
Jardine Restaurant Group runs KFC, Pizza Hut and PHD outlets in Asia, and more than half of its business comes from digital channels. Customers saw add-on products from a menu set by hand, not suggestions matched to them.
Approach
The group built a customer data platform on Google Cloud and added Recommendations AI. Customer signals went to Optimize 360, which showed each customer products suggested by the AI instead of the manual menu.
Results
Takeaway
The group changed what each customer saw at the add-on step, and the page ties the order gains to that change. The page also reports a 200% rise in return on ad spend, which it credits to the data platform and not to the recommendations.
Categories
- Size
- Large enterprise
- Industry
- Food and restaurants
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- AI technology
- Recommendation and personalization
- Adoption
- Off-the-shelf tool or platform
- Evidence
- Vendor case study
Sources
Source summaries
Google Cloud's customer story describes how Jardine Restaurant Group built a customer data platform and used Recommendations AI to suggest add-on products. It reports a 12% rise in add-on rate and an average order value up by more than 30%. The page carries no date; the Internet Archive first saved it on September 23, 2022.
Full details are in the original sources.
