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South KoreaTravel and aviation2017 – ongoing

Jin Air

JAid AI customer-service chatbot

Jin Air said its JAid chatbot reached about 100,000 users in January 2020

WorkingCompany's own claimOfficial ↗

Problem

Customers contacted service-center agents for routine flight and reservation information. Jin Air wanted customers to obtain answers regardless of time or location.

Approach

Jin Air launched JAid in November 2017. Customers used a chat window on its website and mobile channels to request flight schedules or reservation details. The AI chatbot also answered baggage and check-in enquiries.

Results

about 100,000January 2020 users, according to Jin AirCompany's own claim[1]
17times the January 2019 user count, according to Jin AirCompany's own claim[1]

Takeaway

User growth documented demand for the chat channel. Jin Air did not report resolution rates or quantified staff savings.

Categories

Business function
Customer service
Innovation type
Process innovation
Evidence
Company's own claim

Sources

Source summaries

[1]Korean Air Newsroom / Jin Air24 Feb 2020

Jin Air reported about 100,000 JAid users in January 2020, 17 times the previous January. It described the chatbot's functions and November 2017 launch.

Full details are in the original sources.

Added 1 Nov 2026 · Updated 1 Nov 2026
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