South KoreaMedia and entertainment2025 – ongoingPlaydi
In-house AI task force building 42 AI agents and tools, including an AI keyword insight tool
Playdi cut keyword analysis from 1-2 days to about 20 minutes with an AI tool built by its own task force
Problem
Keyword analysis for advertising clients took one person 1-2 days.
Approach
Playdi, an advertising marketing firm in the SOOP group, set up an AI task force. Its second cohort worked for about six months, from February to August 2026, and built 42 AI agents and workflow automation tools. One of them is an AI keyword insight tool that automates data collection, analysis, ad strategy and copywriting. The tools were applied to live work.
Results
Takeaway
Playdi ran its AI work as a series of task-force cohorts, and the second one produced tools already used on client work.
Categories
- Industry
- Media and entertainment
- Business function
- Marketing and salesInternal work and knowledge management
- Innovation type
- Process innovation
- AI technology
- AI agentsGenerative AI
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
The article reports that Playdi's second AI task force built 42 AI agents and automation tools between February and August. It gives keyword analysis time as 1-2 days before and about 20 minutes now. It also says the keyword tool's insights were used in advertiser pitches.
Full details are in the original sources.
