BrazilRetail and e-commerce2026 – ongoingLojas Renner
Re AI style-consultant agent, AI virtual fitting room and AI product recommendations
Lojas Renner said AI-recommended products doubled their revenue as it launched the Re style agent in beta
Problem
Lojas Renner has about 20 million customers and wanted to lift conversion in its online channels by helping shoppers choose outfits.
Approach
Renner launched Re, a fashion agent that acts as a style consultant, in beta for part of its customer base. It uses purchase history, preferences, measurements and real-time stock, and favours products available in the shopper's region. The retailer also runs an AI virtual fitting room and AI product recommendations. It plans to expand Re gradually.
Results
Takeaway
The retailer tied each AI project to a sales measure such as conversion. The figures are company claims and the agent itself was still in beta.
Categories
- Size
- Large enterprise
- Industry
- Retail and e-commerce
- Business function
- Marketing and sales
- Innovation type
- Product and service innovation
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
The NeoFeed video report covers Renner's Re agent, launched in beta for part of its 20 million customers. A company executive said revenue from AI-recommended products doubled in a year and that fitting-room users convert at twice the rate of others. Renner did not give absolute figures.
Full details are in the original sources.
