BrazilRetail and e-commerce2025 – ongoingMagazine Luiza
WhatsApp da Lu AI shopping assistant
Magazine Luiza reported more than R$100 million in sales through WhatsApp da Lu in 8 months
Problem
Magazine Luiza sought a shopping channel where customers could ask questions and complete purchases within a messaging conversation.
Approach
Magalu launched WhatsApp da Lu in November 2025. The assistant accepted text, audio and images, recommended products from Magalu's catalog and marketplace, and supported customers after purchase. The internal technology team worked with Meta, Google and Bain & Company.
Results
Takeaway
The reported sales covered purchases through the new channel. They did not establish how much revenue was additional to existing channels.
Categories
- Size
- Large enterprise
- Industry
- Retail and e-commerce
- Business function
- Marketing and salesCustomer service
- Innovation type
- Product and service innovation
- Adoption
- Partner co-development
- Evidence
- Company's own claim
Sources
Source summaries
The report attributed more than R$100 million in sales and 7.7 million unique users to Magalu's shopping assistant. It described product recommendations and purchasing within WhatsApp following the November 2025 launch.
Full details are in the original sources.
