Manulife
ChatMFC employee assistant and global generative AI rollout
Manulife made ChatMFC available globally as generative AI engagement reached 75% of its workforce
Problem
Manulife needed to spread AI tools across businesses with different language and operating requirements. Applications developed in one market needed adaptation before use elsewhere.
Approach
Manulife introduced ChatMFC in 2024 and made it available to employees and full-time contractors globally. Teams developed tools locally before expanding them across markets. By March 2025, the insurer had deployed 35 generative AI use cases.
Results
Takeaway
The workforce figure included learning and immersion in AI tools. It did not measure regular ChatMFC use.
Categories
- Size
- Large enterprise
- Industry
- Finance and insurance
- Business function
- Internal work and knowledge management
- Innovation type
- Process innovationOrganization and work practices
- AI technology
- Generative AI
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
Manulife's chief analytics officer described ChatMFC's global availability and local development of tools for wider deployment. The report cited 35 live generative AI use cases and workforce engagement that included training.
Full details are in the original sources.