CanadaFood and restaurants2024 – ongoingMark Anthony Group
Generative AI sales assistant on Amazon Bedrock
Adastra reported 100% sales representative adoption of Mark Anthony Group's AI assistant within the first month
Problem
Mark Anthony Group's departments relied on separate reports and spreadsheets. Business users depended on IT for routine reporting and spent time reconciling conflicting data.
Approach
Mark Anthony Group worked with Adastra to build an AWS data lakehouse and deploy a generative AI sales assistant using Amazon Bedrock. Commercial staff asked natural-language questions about sales trends and received answers grounded in curated company data.
Results
Takeaway
The assistant depended on shared, governed business data. Reported adoption measured use of the tool rather than a quantified revenue improvement.
Categories
- Industry
- Food and restaurants
- Business function
- Marketing and salesInternal work and knowledge management
- Innovation type
- Process innovation
- AI technology
- Generative AI
- Adoption
- Partner co-development
- Evidence
- Vendor case study
Sources
Source summaries
Adastra described the AWS data platform and generative AI sales assistant it developed with Mark Anthony Group. It quoted the customer's data and AI director reporting that every sales representative used the assistant within its first month.
Full details are in the original sources.
