CanadaMedia and entertainment2025 – ongoingMaple Leaf Sports & Entertainment
AI video search for sports production
MLSE's video search and retrieval fell from 16 hours to 9 minutes, according to MLSE
Problem
Finding footage slowed production of sports highlights and promotional content.
Approach
MLSE partnered with TwelveLabs to implement video-understanding models. Its production teams used the system to retrieve footage for new content.
Results
9 minutesvideo search and retrieval time, previously 16 hours, reported by MLSE
Takeaway
The reported saving covered video search and retrieval, rather than the entire production process.
Categories
- Size
- Large enterprise
- Industry
- Media and entertainment
- Business function
- Production and quality
- Innovation type
- Process innovation
- AI technology
- Computer visionGenerative AI
- Adoption
- Partner co-development
- Evidence
- Company's own claim
Sources
Source summaries
[1]Sports Video Group10 Jul 2025
MLSE partnered with TwelveLabs to retrieve footage for highlights and promotional material. It reported reducing video search and retrieval from 16 hours to 9 minutes.
Full details are in the original sources.
Added 1 Nov 2026 · Updated 1 Nov 2026
