Saudi ArabiaRetail and e-commerce2025 – ongoingMohamed Yousuf Naghi Motors
AI marketing personalization with SAP Emarsys
SAP reported that Mohamed Yousuf Naghi Motors reduced Google ad costs by 50% during a Ramadan campaign
Problem
Mohamed Yousuf Naghi Motors had disconnected customer data and limited marketing channels. Its teams struggled to turn customer information into personalized engagement.
Approach
The Saudi automotive importer worked with hmmh to implement SAP Customer Data Platform and Emarsys alongside Sinch communications tools. It combined customer and ERP data, then used lookalike audiences and AI content optimization in campaigns. Marketing expanded beyond email and SMS into additional digital channels.
Results
Takeaway
The reported saving covered a Ramadan campaign. SAP did not specify whether the cost measure represented total spending or cost per advertising result.
Categories
- Size
- Large enterprise
- Industry
- Retail and e-commerce
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- AI technology
- Recommendation and personalizationGenerative AI
- Adoption
- Vendor solution
- Evidence
- Vendor case study
Sources
Source summaries
SAP described customer-data integration and AI-assisted campaign personalization at the automotive importer. It reported 50% lower Google advertising costs during a Ramadan campaign.
Full details are in the original sources.
