Myongji University
Maru chatbot for personalized academic support
Myongji University reported 92.1% positive responses for its chatbot-linked academic support system
Problem
Students needed timely academic information tailored to their circumstances. The university wanted to provide support around the clock.
Approach
Myongji formed a project committee in July 2019 and selected an external developer. Online service development finished in February 2020. The AI chatbot linked to academic information and student-development systems, with students monitoring service quality.
Results
Takeaway
The chatbot connected students to their existing university systems. The satisfaction figure covered the academic support system, rather than a measured reduction in staff workload.
Categories
- Industry
- Education
- Business function
- Customer service
- Innovation type
- Process innovation
- AI technology
- Conversational and voice AI
- Adoption
- Vendor solution
- Evidence
- Company's own claim
Sources
Source summaries
Myongji described Maru's development and integration with university systems. It reported 92.1% positive survey responses and 211 service improvements.
Full details are in the original sources.