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South KoreaEducation2019 – ongoing

Myongji University

Maru chatbot for personalized academic support

Myongji University reported 92.1% positive responses for its chatbot-linked academic support system

WorkingCompany's own claimOfficial ↗

Problem

Students needed timely academic information tailored to their circumstances. The university wanted to provide support around the clock.

Approach

Myongji formed a project committee in July 2019 and selected an external developer. Online service development finished in February 2020. The AI chatbot linked to academic information and student-development systems, with students monitoring service quality.

Results

92.1%positive responses in the university's academic support system survey of 1,206 peopleCompany's own claim[1]

Takeaway

The chatbot connected students to their existing university systems. The satisfaction figure covered the academic support system, rather than a measured reduction in staff workload.

Categories

Industry
Education
Business function
Customer service
Innovation type
Process innovation
Evidence
Company's own claim

Sources

  1. 챗봇(마루봇) 학사지원시스템 구축
    Myongji University2021Company publication

Source summaries

[1]Myongji University2021

Myongji described Maru's development and integration with university systems. It reported 92.1% positive survey responses and 211 service improvements.

Full details are in the original sources.

Added 1 Nov 2026 · Updated 1 Nov 2026
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