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South AfricaTechnology and telecom2022 – ongoing

Naspers

Internal AI Assistant across the Prosus group

Naspers reported that 70% of internal AI Assistant users felt more productive

WorkingCompany's own claimOfficial ↗

Problem

The group wanted employees to test generative AI and identify useful applications in their work.

Approach

Development of a personal AI Assistant for Prosus colleagues began in mid-2022, and deployment accelerated in 2023. The tool used several generative models with privacy and safety criteria. Training and user feedback supported applications in software engineering and writing.

Results

70%users reporting increased productivity, according to NaspersCompany's own claim[1]
about 13,000colleagues with access to the assistant, according to NaspersCompany's own claim[1]

Takeaway

Access figures described availability rather than active use. The productivity result was self-reported by users.

Categories

Innovation type
Process innovation
AI technology
Generative AI
Evidence
Company's own claim

Sources

  1. Integrated annual report 2024
    Naspers2024Company publication

Source summaries

[1]Naspers2024

Naspers described the Prosus group's internal assistant and its rollout. It reported access for about 13,000 colleagues and increased productivity reported by 70% of users.

Full details are in the original sources.

Added 1 Nov 2026 · Updated 1 Nov 2026
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