IndiaPublic sector2026 – ongoingNational Health Authority
AI voice outreach for senior-citizen health coverage
India's National Health Authority reached over 1.4 million citizens with AI voice outreach, Sarvam reported
Problem
The National Health Authority needed to explain senior-citizen health coverage to people with uneven access to smartphones. Human call centres were expensive to expand.
Approach
NHA and Sarvam configured Samvaad voice agents for an awareness pilot for Ayushman Vay Vandana Yojana. The campaign ran over ordinary telephone connections and supported conversations in 5 languages.
Results
Takeaway
Daily enrolments rose during the campaign, but Sarvam explicitly described the relationship as correlation. The increase did not establish how many enrolments the calls caused.
Categories
- Size
- Large enterprise
- Industry
- Public sector
- Business function
- Customer service
- Innovation type
- Process innovation
- AI technology
- Conversational and voice AIAI agents
- Adoption
- Vendor solution
- Evidence
- Vendor case study
Sources
Source summaries
Sarvam reported a telephone awareness pilot that reached over 1.4 million citizens through 2.57 million attempts. Daily enrolments in target states rose 42%, with an explicit qualification that the campaign did not establish causation.
Full details are in the original sources.