GreeceMedia and entertainment2025 – ongoingOPAP
Happy Path Recommender for high-value iLottery customers
OPAP reported more than 30% higher retention with daily iLottery offer recommendations
Problem
OPAP sought to tailor offers to the different preferences of its online lottery customers. Retaining high-value players was one application of that work.
Approach
OPAP deployed its AI-driven Happy Path Recommender to optimize daily offer suggestions for high-value iLottery customers. During its first-quarter 2025 results call, the CEO reported higher retention than under the previous approach. OPAP did not identify an implementation partner.
Results
Takeaway
The retention claim concerned a selected customer group. OPAP did not disclose the comparison period or an experimental design.
Categories
- Size
- Large enterprise
- Industry
- Media and entertainment
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
CEO Jan Karas described an operating recommendation system for daily offers to high-value iLottery customers. He attributed a retention increase of more than 30% against the past approach to the system.
Full details are in the original sources.
