New ZealandRetail and e-commerce2023 – ongoingPAK'nSAVE
Savey Meal-Bot leftover-recipe generator
PAK'nSAVE's recipe bot generated dangerous suggestions from non-food inputs
Problem
PAK'nSAVE wanted to help shoppers reduce food waste and stretch grocery budgets during the cost-of-living crisis.
Approach
The supermarket launched Savey Meal-Bot in June 2023 using OpenAI technology. Shoppers entered leftover ingredients through an app or website and received recipes. Users also supplied non-food substances, prompting dangerous suggestions that SBS News reported in August.
Results
No published figures
Takeaway
Recipes reached users without human review. The supermarket promised to refine controls after users exposed unsafe outputs.
Categories
- Size
- Large enterprise
- Industry
- Retail and e-commerce
- Business function
- Marketing and sales
- Innovation type
- Product and service innovation
- AI technology
- Generative AIConversational and voice AI
- Adoption
- Off-the-shelf tool or platform
- Evidence
- Press reporting
Sources
Source summaries
SBS News reported dangerous recipe suggestions generated after users entered non-food ingredients. The supermarket said it would continue adjusting controls.
Full details are in the original sources.
