FranceFood and restaurants2020 – ongoingPernod Ricard
D-STAR sales recommendations
Pernod Ricard's D-STAR reached 85% adoption across deployed markets
Problem
Sales planning relied on local intuition.
Approach
D-STAR used machine learning to recommend store visits and products. Pernod Ricard tested recommendations against control groups.
Results
85%D-STAR adoption across deployed markets by 2023
Takeaway
Changed performance evaluations reduced employees' risk in following recommendations.
Categories
- Size
- Large enterprise
- Industry
- Food and restaurants
- Business function
- Marketing and sales
- Innovation type
- Process innovation
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
[1]Harvard Business School21 Nov 2025
HBS described D-STAR's rollout. It reported adoption and controlled sales tests.
Full details are in the original sources.
Added 1 Nov 2026 · Updated 1 Nov 2026
