United StatesConsumer goods2023 – ongoingProcter & Gamble
chatPG internal generative AI tool
P&G launched chatPG with more than 35 use cases combining generative AI and internal data
Problem
P&G wanted employees to use generative AI while protecting proprietary information. It also needed employees to review generated content and understand appropriate uses.
Approach
P&G built chatPG using OpenAI's API, introduced a beta in February 2023 and officially launched it in September. The company added information safeguards and required training followed by acceptance of a usage policy. Employees retained responsibility for reviewing generated material.
Results
Takeaway
The rollout paired access with mandatory training and employee review. P&G disclosed the breadth of use cases without publishing a productivity measurement for chatPG.
Categories
- Size
- Large enterprise
- Industry
- Consumer goods
- Business function
- Internal work and knowledge management
- Innovation type
- Process innovation
- AI technology
- Generative AI
- Adoption
- Built in-house
- Evidence
- Company's own claim
Sources
Source summaries
CIO Dive interviewed P&G's CIO about chatPG's development and launch. He reported more than 35 use cases involving internal data and described safeguards, mandatory training and employee accountability for generated content.
Full details are in the original sources.