BelgiumFood and restaurants2024 – ongoingPuratos
Purabot product and recipe assistant
Microsoft reported that 42% of Puratos customers consulted Purabot for product information
Problem
Puratos customers had difficulty selecting ingredients from a complex product catalog. A dedicated employee was not always available to answer questions.
Approach
Puratos worked with Microsoft specialists to build Purabot on Azure OpenAI Service and organize its data in an Azure data lake. Customers described what they wanted to make and received product suggestions or recipes. The chatbot launched in France in 2024 and subsequently reached the United States and Belgium.
Results
Takeaway
Customer questions exposed discrepancies in product descriptions, prompting Puratos to improve its website content.
Categories
- Industry
- Food and restaurants
- Business function
- Customer serviceMarketing and sales
- Innovation type
- Product and service innovation
- AI technology
- Generative AIConversational and voice AI
- Adoption
- Partner co-development
- Evidence
- Vendor case study
Sources
Source summaries
Microsoft described Purabot's development and expansion beyond France. It reported that 42% of customers consulted it for products and 21% searched for recipes. Of those users, 14% wanted contact with a sales representative.
Full details are in the original sources.
