United StatesAgriculture and food production2026 – ongoingRare
Agent Tierra, an Agentforce coaching assistant for rural farmers
Rare's Agent Tierra resolved 97% of farmer questions on its own over WhatsApp
Problem
Rare is a conservation nonprofit that works with rural farmers. Its field teams could not be available to every farmer at any hour.
Approach
Rare built Agent Tierra on Salesforce Agentforce. The agent gives farmers coaching guidance over WhatsApp, grounded in farmer profiles that hold more than 300 data points each.
Results
97%autonomous resolution rate with Agentforce, per Salesforce
Takeaway
A messaging-app agent let a small field team answer farmers outside working hours.
Categories
- Industry
- Agriculture and food production
- Business function
- Customer service
- Innovation type
- Product and service innovation
- AI technology
- AI agentsConversational and voice AI
- Adoption
- Off-the-shelf tool or platform
- Evidence
- Vendor case study
Sources
Source summaries
[1]Salesforce21 Apr 2026
Salesforce describes Rare's Agent Tierra, an Agentforce coaching assistant that advises farmers over WhatsApp. The page reports a 97% autonomous resolution rate.
Full details are in the original sources.
Added 4 Nov 2026 · Updated 4 Nov 2026
