FranceRetail and e-commerce2023 – ongoingRexel
Unifai product classification and enrichment
Rexel reported Unifai supplied classifications for 43% of products its internal algorithm could not resolve
Problem
Missing ETIM categories made products harder to find in Rexel's webshop. Manual classification required specialist product knowledge.
Approach
Rexel France adopted Unifai through its product information management supplier Akeneo. It focused the AI on products that its internal classifier could not categorize and also used attribute extraction.
Results
Takeaway
Coverage and accuracy measured different things: answers for difficult products did not mean every catalog item could be classified.
Categories
- Size
- Large enterprise
- Industry
- Retail and e-commerce
- Business function
- Production and quality
- Innovation type
- Process innovation
- AI technology
- Predictive analytics and ML
- Adoption
- Vendor solution
- Evidence
- Vendor case study
Sources
Source summaries
Unifai described Rexel's classification and enrichment work. Rexel staff reported answers for 43% of previously unresolved products, while the study reported 98% audited suggestion accuracy.
Full details are in the original sources.
