DenmarkFood and restaurants2025 – ongoingRoyal Unibrew
Five AI agent colleagues for marketing and data teams
Royal Unibrew gave its marketing and data teams five named AI agents as colleagues
Problem
Analysts and marketers at the Danish brewer spent time searching old reports and sales data.
Approach
Royal Unibrew worked with Danish firm Manifold AI on five agents: KondiKai for brand, Athena for market analysis, Prometheus for sales data, Moller for food and beer pairing, and Ella for trade. Each has a name, a face and an email address. Staff reach them through chat, email and Teams.
Results
Takeaway
Giving the agents faces and names lifted use, according to the marketing director. The report gives no financial results, and a manager said staff still need to judge the output.
Categories
- Industry
- Food and restaurants
- Business function
- Marketing and salesInternal work and knowledge management
- Innovation type
- Process innovationOrganization and work practices
- AI technology
- AI agentsGenerative AI
- Adoption
- Vendor solution
- Evidence
- Company's own claim
Sources
Source summaries
An AFP report on Royal Unibrew's five AI agents built with Manifold AI. An analyst said her work on market reports became faster. The marketing director said engagement rose fourfold once the agents had photos.
Full details are in the original sources.
