South KoreaPublic sector2023 – ongoing

Small Enterprise and Market Service (SEMAS)

Kim Gyeyak contract-rules chatbot for employees

SEMAS's contract chatbot answered 2,187 questions after its October 2023 introduction

WorkingCompany's own claim

Problem

SEMAS employees needed help interpreting contracting rules and procedures. Only 2 dedicated staff handled questions involving national law and internal guidance.

Approach

SEMAS introduced the generative AI chatbot Kim Gyeyak in October 2023. It used internal contracting rules and manuals to answer employee questions. The agency prepared through an internal study group and work-improvement proposals.

Results

2187questions answered since introduction, according to SEMASCompany's own claim[1]

150users who submitted questions, according to SEMASCompany's own claim[1]

at least 70%share of surveyed employees with chatbot experience who were satisfied, according to SEMASCompany's own claim[1]

Takeaway

Employees valued answers without waiting for contract specialists. The satisfaction survey did not measure answer accuracy.

Sources

소진공, 생성형AI 도입으로 업무 효율 높여…'만족' 70%↑
The Asia Business Daily6 Dec 2023News article

Source summaries

[1]The Asia Business Daily6 Dec 2023

SEMAS reported chatbot use by 150 employees across 2,187 questions. At least 70% of surveyed users said they were satisfied, most commonly because they could receive answers without waiting.

Full details are in the original sources.

Added 1 Nov 2026 · Updated 1 Nov 2026