JapanTechnology and telecom2025 – ongoingSoftBank Corp.
Employee training through mandatory custom GPT creation
SoftBank said most employees completed its requirement to create 100 custom GPTs each
Problem
SoftBank had introduced generative AI tools, but some employees still did not use them. Its HR team wanted everyone to gain practical experience before wider use of AI agents.
Approach
In July 2025, SoftBank required employees to create custom GPTs using its enterprise ChatGPT access. It provided introductory materials and seminars for different roles. Employees could make assistants for work or personal interests, and HR said most completed the assignment by the end of August.
Results
Takeaway
SoftBank measured initial exposure to AI through participation. Completing the exercise did not establish sustained workplace use or productivity gains.
Categories
- Size
- Large enterprise
- Industry
- Technology and telecom
- Business function
- Human resourcesInternal work and knowledge management
- Innovation type
- Organization and work practices
- AI technology
- Generative AI
- Adoption
- Off-the-shelf tool or platform
- Evidence
- Company's own claim
Sources
Source summaries
Business Insider Japan interviewed SoftBank HR staff about the custom GPT assignment. They said most employees completed it by August's end and described company-wide exposure to AI, without giving a measured productivity result.
Full details are in the original sources.
