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United StatesFood and restaurants2025 – ongoing

Subway

Microsoft Copilot pilot for internal content creation

Subway reported creating internal content in 3 to 4 weeks rather than 3 to 4 months during a Copilot pilot

WorkingCompany's own claimVendor ↗

Problem

Creating internal content could take months. Subway also needed to decide which generative AI tools employees could use.

Approach

Subway piloted Microsoft Copilot with participants from each department. Uses included drafting job descriptions and creating e-learning content from user guides. Localization leader Carrie Fischer reported shorter production times and stressed the need for editing.

Results

3 to 4 weeksreported content creation time, compared with 3 to 4 months previously, according to Subway's Carrie FischerCompany's own claim[1]

Takeaway

The pilot shortened drafting work while retaining a separate editing process.

Categories

Innovation type
Process innovation
AI technology
Generative AI
Evidence
Company's own claim

Sources

  1. 3 Questions with Carrie Fischer of Subway
    MotionPoint24 Jan 2025Vendor publication

Source summaries

[1]MotionPoint24 Jan 2025

Fischer described Subway's departmental Copilot pilot for internal content. She reported work taking 3 to 4 weeks instead of 3 to 4 months and discussed the continuing need for editing.

Full details are in the original sources.

Added 1 Nov 2026 · Updated 1 Nov 2026
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