United StatesTravel and aviation2023 – ongoingTripadvisor
Build a Trip with AI itinerary generator
Tripadvisor said members who built AI itineraries generated about three times the revenue of the average member
Problem
Tripadvisor wanted travelers to plan trips inside its own app and come back to it, instead of planning elsewhere. Its Trips product needed a faster way to start a plan.
Approach
Tripadvisor announced an itinerary generator in July 2023 that used OpenAI's generative AI technology. Members could create an itinerary and save it to a Trip. The tool ran in beta for its first three months. The CEO planned a full trip-planning launch on the iOS and Android apps in the same quarter.
Results
Takeaway
Tripadvisor tied the tool to revenue per member from the start. The figure compares members who built itineraries with the average member.
Categories
- Industry
- Travel and aviation
- Business function
- Marketing and sales
- Innovation type
- Product and service innovation
- AI technology
- Generative AI
- Adoption
- Vendor solution
- Evidence
- Company's own claim
Sources
Source summaries
The article reports on Tripadvisor's Q3 2023 earnings call. The CEO said members who build an itinerary generate on average three times the revenue of the average member, and that beta users returned at a much higher rate within seven days. The tool uses OpenAI technology.
Skift reported the same earnings-call remarks in its headline. The CEO said users of the generative AI trip planner showed much higher conversion and revenue. The tool launched in July 2023.
Full details are in the original sources.