FinlandFood and restaurants2021 – ongoing

Valio

Muru baking and cooking chatbot

Valio's Muru chatbot could answer 96% of questions, according to Front AI

WorkingVendor case studyVendor ↗

Problem

Visitors needed help finding useful cooking information in Valio's recipe service. Responses to consumer questions could be delayed during evenings and weekends.

Approach

Valio piloted Muru with Front AI using Boost.ai technology. It launched before Easter with baking content and later added cooking topics. Valio managed the content while Front AI handled language understanding and model quality.

Results

96%ability to answer submitted questions, as reported by Front AIVendor case study[1]

over 20,000conversation starts by early November, without advertising the chatbot, per Front AIVendor case study[1]

Takeaway

Valio assigned continuing ownership and daily maintenance time to the bot. Questions about difficult recipes also prompted a new recipe-search filter.

Sources

Valion tekoälypohjainen chatbot Muru on uusi kanava asiakasymmärrykseen
Front AIDec 2021Vendor publication

Source summaries

[1]Front AIDec 2021

Front AI described Muru's deployment and the division of responsibilities with Valio. It reported a 96% answer rate and over 20,000 conversation starts by early November.

Full details are in the original sources.

Added 1 Nov 2026 · Updated 1 Nov 2026