AustraliaTravel and aviation2024 – ongoingVirgin Australia
SabreMosaic AI offers for seat pricing and post-booking upsell
Virgin Australia began emailing AI-driven seat and add-on offers to travellers using Sabre's SabreMosaic
Problem
Virgin Australia wanted to raise revenue from extras such as seats by making offers more personal and better priced.
Approach
The airline used the offer management suite in Sabre's SabreMosaic platform, which runs on Google Cloud. Its AI tools set seat prices and make personalised seat offers after a booking. Flyers had already started receiving the emailed offers. Sabre said Virgin Australia planned to adopt more than 40 products over the next few years, alongside its existing Sabre systems.
Results
No published figures
Takeaway
The airline began with offers sent before travel and kept its existing booking system running beside the new platform. No results were reported.
Categories
- Size
- Large enterprise
- Industry
- Travel and aviation
- Business function
- Marketing and sales
- Innovation type
- Product and service innovation
- AI technology
- Recommendation and personalizationOptimization
- Adoption
- Vendor solution
- Evidence
- Press reporting
Sources
Source summaries
The article describes Virgin Australia as the flagship customer for SabreMosaic. It says the AI offer tools cover seat pricing and post-booking seat upsell, and that some emailed offers had reached travellers. It reports no results and says the rollout is phased over several years.
Full details are in the original sources.
