ChinaMedia and entertainment2023 – ongoingComment Robot generative-AI chatbot account
Weibo limited its Comment Robot to followers after users complained about its replies
Problem
Weibo's engagement rates trailed video platforms such as Douyin and XiaoHongShu, which held back advertising income growth, according to the article.
Approach
In December 2023 Weibo launched a chatbot account that commented on users' posts, including from people with no prior link to it. On 24 January 2024 the company apologised after users complained about inappropriate replies. It then said it would train the bot only on public data and limit it to accounts that followed it. A 13 March 2024 update let the bot hold back-and-forth conversations.
Results
Takeaway
Weibo kept the bot but narrowed who it could reply to after complaints.
Categories
- Size
- Large enterprise
- Industry
- Media and entertainment
- Business function
- Marketing and sales
- Innovation type
- Product and service innovation
- AI technology
- Generative AIConversational and voice AI
- Adoption
- Built in-house
- Evidence
- Press reporting
Sources
Source summaries
Describes the launch of Weibo's Comment Robot in December 2023, the apology of 24 January 2024 and the limit to followers. It reports that users said the bot could still comment on accounts that had blocked it. It gives 716,000 followers as of 21 March 2024.
Full details are in the original sources.